In the summer of 2023, we gave 10 lucky winners the once-in-a-life-time opportunity to experience the outdoors and unleash their wild side with Jack Link’s.

Client: Jack Link’s Canada
Agency: Midnight Circus
Role: Creative Director
Category: Experiential

The Jack Link’s Campground promised the ultimate STEAK-cation experience and came to life as the grand prize of our summer-long retail campaign. From point-of-sale marketing to a partnership with Sportsnet we gained over 21,000 contest entries and earned 16m+ impressions.

Through fly-fishing to an unforgettable canoe-vie (imagine a drive-in movie, but on the water) to even an exclusive live performance from Canadian indie band Current Swell, every carefully crafted moment provided our guests with a truly unique and jerky-fueled adventure, brought to them exclusively from Jack Link’s.

Best of all, after its incredible success, Jack Link’s Campground will be returning as an annual program year after year.

Creative Director: Natalie Racz
Art Director: Mikey Membreno
Copywriter: Rachel Taylor
Executive Producer: Zach Wright
Senior Producer: Jessica Princis
Associate Producer: Jonah Vosburg
Head of Digital Engagement: Christina Raymond
Content Director & Social Media Manager: Oliver O’Brien
Senior Production Manager: Dolph Loeb
Videographer: King Network