Joe Boxer is a brand known for its fun prints and cheeky branding. With a desire to elevate prints around specific holidays, I was tasked with designing several prints to launch over the 2020-2022 seasons.
A Valentine’s Day inspired print called My Geometric Valentine
Client: Joe Boxer Canada
Agency: JAM Direct
Project: Summer 2020 – Fall 2021
Position: Art Direction
Category: Fashion Print
Initially designed to kick-off the 2021 Valentine’s Day season, I designed a series of prints to be fashionable and fun, while aligning with the Joe Boxer brand philosophy.
My Geometric Valentine in multiple pieces
Photoshoot featuring the Hidden Hearts Print
Hidden Hearts Print
Based on the success of these first round of prints, additional prints were released around various holidays and celebrations throughout the 2021 and 2022 seasons.
Feelin’ Lucky Print for St Patrick Day 2021
Reindeer Games Print for the 2021 Holiday Season
Ge-O Canada for Canada Day 2022