A series of Direct Mail pieces that are sent to Toyota Owners seasonally. The objective of these pieces are to drive tire sales as well as to encourage recipients to visit their local Toyota dealer for quality parts and service.

Front cover

Client: Toyota Canada
Agency: JAM Direct
Project: Spring 2021
Position: Art Direction
Category: Print DM

Regionally variable self mailer with accompanying Spotify playlist.
With the COVID-19 pandemic restrictions being lifted, we created a piece for Toyota Owners to reminds them to get their vehicles ready for road trip season ahead. This piece was completely variable depending on the recipients location with specific location suggestions based on their postal code. In addition, the cover image was a variable map to highlight the regions in which it was delivered. We also created a custom playlist for Toyota’s Spotify channel to accessed by a custom QR code inside.

First reveal with flap

Full inside spread

Full back spread

Spotify playlist

Front cover

Client: Toyota Canada
Agency: JAM Direct
Project: Fall 2020
Position: Art Direction
Category: Print DM

Self mailer, clip seal with die-cut window.
This piece was created to educate Owners of the benefits of having winter tires. It included a special, removable tire tread checker to let them test to see, at home, if they required new tires. In addition, a checklist they could complete to see the value of visiting a Toyota Trained Technician for their tire needs.

Full inside spread

Full back spread